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Salsa Madhouse

Trumpets sounding, ladies putting on dancing shoes and men loosening their hips: it's not an everyday sight in De Kuip, home of the Feyenoord football club. Yet, it has been happening for the past ten years during Salsa Madhouse, the indoor festival full of Latin music styles, such as salsa, kizomba and bachata.
Over the years, an increasing number of rooms were added and that was easy to fit in. Michael Puvaneswaran, organiser of Salsa Madhouse
This year, on Saturday 13 October 2018, Michael Puvaneswaran's successful concept is celebrating an anniversary. Salsa Madhouse has been driving lovers of Latin music styles crazy for ten years, in the positive sense of the word, of course. Founder Puvaneswaran is proud of that fact. The power of the party? Exclusivity, both in terms of frequency and location. ‘The party only takes place once every three months,’ says Puvaneswaran, taking a sip of his latte macchiato. In addition, Salsa Madhouse is the only party in its genre that takes place at De Kuip. ‘The organisation gave us that exclusivity’.

Top notch dance floor

The Sri-Lankan-born organiser is grateful to the stadium staff for that. On the other hand, he finds the choice of De Kuip simply logical. ‘The parking possibilities are extensive, the sphere when I enter is exactly what I'm looking for and perhaps most important: the floor is top notch. Latin lovers who've attended the party always talk about the dance floor at De Kuip’. The organiser of the party also appreciates the flexibility with regard to the layout of the rooms. ‘Over the years, an increasing number of rooms were added and that was easy to fit in.

Devotees

This has resulted in more and more visitors. ‘At one point we had almost 1800 visitors,’ Puvaneswaran proudly tells us. The organiser, who grew up in Loosdrecht, quickly knocks on the wooden table when the subject of safety comes up. ‘Luckily, nothing has ever gone wrong. It's not a panicky type of crowd, either. These people are passionate about what they do. People first put on their dancing shoes, then head for the dance floor’. By the way, don't expect to see Puvaneswaran himself on the dance floor. ‘Not only do I spend the whole time running around on an evening like this, I can't dance salsa myself,’ he admits, laughing.

That doesn't alter the fact that he always has a great time at his Salsa Madhouse parties. The jubilee party on Saturday, 13 October will be especially memorable for him, partly because of the ‘strong line-up’ at the party. ‘Two live bands, eight DJs and four shows,’ Puvaneswaran declares proudly. Everybody's welcome. ‘You really don't have to be a good dancer’. The salsa king who doesn't dance salsa himself isn’t planning to leave his throne in De Kuip anytime soon.

 
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